A few years ago, I had the opportunity to hear Jim Cathcart speak to a corporate audience. Jim is a good friend, and a great speaker. He told the story of how listening to a radio program over 25 years ago changed his life forever, and with his permission I'd like to share it with you.
In 1972, Jim was working at the Little Rock, Arkansas, Housing Authority making $525 a month, with a new wife and baby at home, no college degree, no past successes, and not much hope for the foreseeable future.
One morning, he was sitting in his office listening to the radio, to a program called "Our Changing World" by Earl Nightingale, who was known as "the Dean of Personal Development." That day, Nightingale, in his booming voice, said something that would change Jim's life forever: "If you will spend an extra hour each day of study in your chosen field, you will be a national expert in that field in five years or less."
Jim was stunned, but the more he thought about it the more it made sense. Although he had never given a speech, he had always wanted to help people grow in areas of personal development motivation. He began his quest to put Nightingale's theory to the test by reading books and listening to tapes whenever he could. He also started exercising and joined a self-improvement study group. He persisted through weeks of temptations to quit, just by doing a little more each day to further his goal. Within six months he had learned more than he had in his few years of college, and he began to believe he could turn his goal of becoming a motivational speaker into reality. All the hard work, the discipline, and study paid off. Jim now has delivered more than 2,500 speeches worldwide and has won every major award in the speaking industry.
Just like companies have market value, so do people. In the simplest terms, your market value increases by knowing and doing more. You see, Jim really understood one of my favorite laws in life...you cannot get what you've never had unless you're willing to do what you've never done.
He understood the power of 212° commitment.
You may be thinking...What is 212° commitment?
Well, here's a law of science that could change your life...
- At 211 degrees, water is hot.
- At 212 degrees, it boils.
- And with boiling water comes steam.
- And steam can power a locomotive.
- The one extra degree makes all the difference.
And so many times in business and in life, it's that one extra degree of effort that separates the good from the great.
That's what 212°...The Extra Degree is all about. The little book that I co-authored with Sam Parker is filled with great stories, great quotes and great graphics that will bring the 212° concept to life for you personally, or for your team. There are many lessons to be learned about...212° service, 212° attitude, 212° leadership, 212° perseverance, 212°commitment, 212° kindness, 212° focus and many others.
To watch our 3 minute 212° movie or to find out how to receive a free autographed copy*, just click here.
Note: This offer expires April 21, 2009.
Live with Passion,
Mac AndersonFounder, Simple Truths
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